GROUP 08 - Music Video 2008/9: Even More Ideas

17 September 2008

Even More Ideas

Viva La Vida - Coldplay





The reason that we have chosen this video to look at for ideas for possible shots in our own music video is that we really like how there are quick close up shots of the instruments, for example the close up of the drummer hitting the drums. We think that these shots are effective because they match in perfectly with the music and the close ups add more interest to the video rather than just normal performance shots all the time.
From this video we also got some ideas for how we could film the lead singer. There are shots looking down at him from above and close up shots looking at the side of his face, we think that these shots in particular would be effective in our video because


Never Miss A Beat - Kaiser Chiefs



This video has helped our own music video ideas because it has a lot of shots of people running, which we had hoped to incorporate in our video. There are many different types of shots including long shots of the people running towards the camera, mid shots of just peoples feet as they run and high angled shots looking down at the runners from above. These shots make the video more interesting because it stops the clips for being too repetitive and getting boring.
We also like the idea of using free running in our video because, as in this video, it adds something extra to the people that will be running. We thought of the idea of having people jumping over benches and other walls etc. would be a good idea to include in our video, and this music video helps to give us a small idea of how we could frame some of the shots.
All of the runners are all wearing masks or some kind of face paint to identify themselves with the different groups of people. This is effective because it adds an air of mystery to the video and it helps to re-create the different groups of people that are currently stereotyped in society.

The editing in this video is also an inspiration to our ideas because most of the cuts take place on the beat of the drums which makes it seem more exciting. The shot lengths also vary between short durations during the chorus and longer durations during the rest of the song. This makes the video more interesting as when the song is at its fastest points the video clips match by changing faster.

Also included in this video is clips of the band, so it includes our idea of using band performance as well as having a side narrative. Not all of the clips are of the band performing, which I think is effective because it is different from what is normally done in music videos. Lots of different shot types are used which include over the shoulder shots of the lead singer looking at a television, close ups of the bands faces and their instruments, longer shots of the band looking at them from the front and also mid shots of just two of the band members. There are also quick changes between shots of the bands instruments being played when the music speeds up slightly at the beginning of the chorus.

The location that the band are in when they are performing could give us an idea of another room that might be a good place to film the band in our video. The outdoor locations with the people running are mostly in housing areas and places that don’t seem very well cared for, which adds to the stereotype of gangs in today’s society.

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